Hi, I'm Luis
Today I'm building Creala, 2Chat, and other things at the intersection of communications and AI. I love shipping products, untangling infrastructure, and getting closer to the people who actually use what we build.
About
I've been around software for years now, and the part that still gets me is the same one it always did: the moment something stops living in a doc and starts running in production with real users on the other end.
These days I split my time between Creala, the website builder I co-founded, and 2Chat, where we help businesses talk to their customers over WhatsApp, SMS, and voice.
My work doesn't sit in one box: one day it's product, the next it's billing logic, telecom providers, an MCP integration, or a script to kill some manual toil. I like it that way. I love when a messy customer problem turns into a clean fix, when an integration finally clicks, and when the boring infrastructure work quietly makes everything else faster.
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